In my trial consulting practice, I’ve found that plaintiff’s attorneys pay disproportionate attention to the complaint and the response, if any, to the affirmative defenses is an afterthought. This is a dangerous oversight, particularly if the case doesn’t settle. Consider the following:
The best trial attorneys know that focus groups and mock juries can offer invaluable insight into case valuation and client performance. They use trial simulations to test trial graphics and case themes. They know that the feedback from real-life jurors may sometimes be the only means to control unrealistic client expectations.
Trial law makes a distinction between improper jury experiments and a jury’s permissible “testing” of the evidence.
Browse our a recent demographic sampling for Hillsborough and Pinellas Counties from the U.S. Census Bureau.